AI.DOES.MARKETING

Human Decision-Making in a World of Smart Machines

Whether visible or invisible in the background, smart machines are taking on more and more tasks and thus also gaining influence. How does interaction with smart machines affect decisions and their quality?

Sustainability in Market Decision-Making

In the face of many new challenges, more and more stakeholders are articulating the need for companies and their brands to have a positive impact on society and the environment. But how do markets function with a "purpose beyond profit"?

Better Decision-Making in Markets – Understanding and Improving Decision Processes

In the last decade, the available information about markets and products has multiplied. This can help with the decision-making process, but also carries the risk of systematic wrong decisions.

Emotions, Affect and Decision-Making

In today's sensory overload, emotions act as indicators of personal relevance. So the growing interest in the topic of emotions is not surprising. For companies, it is important to know with which emotions consumers react to advertising or products.