Event archive

GfK-Conferences

The annual GfK conference was a platform for discussing topical questions that are substantive to marketing and market research. Alongside presentations by noted experts in their field, it also provides an opportunity to exchange ideas.

GfK conferences have taken place since 1950, directly after the general assembly of the GfK Verein. The last conference was held in 2018.

DateNameEvent locationSpeaker
2018-07-05 GfK Conference 2018 NurembergConvention Center, Nürnberg Details
2017-06-29 GfK Conference 2017 NurembergConvention Center Details
2016-07-07 GfK Conference 2016 NurembergConvention Center, Nürnberg Details
2015-07-03 GfK Conference 2015 NurembergConvention Center, Nürnberg Details
2014-06-27 GfK Conference 2014 NurembergConvention Center, Nürnberg Details
2013-07-05 GfK Conference 2013 NurembergConvention Center, Nürnberg Details
2012-06-29 GfK Conference 2012 NurembergConvention Center, Nürnberg Details
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Date2018-07-05
Time12:00
Name GfK Conference 2018
LocationNurembergConvention Center, Nürnberg
Details
Date2017-06-29
Time12:00
Name GfK Conference 2017
Location NurembergConvention Center
Details
Date2016-07-07
Time12:00
Name GfK Conference 2016
LocationNurembergConvention Center, Nürnberg
Details
Date2015-07-03
Time12:00
Name GfK Conference 2015
LocationNurembergConvention Center, Nürnberg
Details
Date2014-06-27
Time12:00
Name GfK Conference 2014
LocationNurembergConvention Center, Nürnberg
Details
Date2013-07-05
Time12:00
Name GfK Conference 2013
LocationNurembergConvention Center, Nürnberg
Details
Date2012-06-29
Time12:00
Name GfK Conference 2012
LocationNurembergConvention Center, Nürnberg
Details

Orange Hour

The Orange Hour: During business lunches we offered insights in our latest research projects.

The first Orange Hour took place in 16 April 2015 in Munich, the second in October in Hamburg. 

In April 2016 the Orange Hour took place in Frankfurt, in November 2016 in Essen and in November 2017 in Nuremberg.

DateNameEvent locationSpeaker
2017-11-09 Making emotions in the voice measurable for market research Restaurant Imperial, Nuremberg Sandra Lades Details
2016-11-17 Voice Analysis of Consumers Nelson Müllers Kochschule FOOD & FLAVOUR, Essen Sandra Lades Details
2016-04-21 Voice Analysis of Consumers Cooking school of Mirko Reeh, Frankfurt Sandra Lades Details
2015-10-22 Emotions meet pleasure Hensslers Küche, Hamburg Sandra Lades Details
2015-04-16 Emotions meet pleasure Andi Schweigers Kochschule, Munich Sandra Lades Details
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Date2017-11-09
Time12:00
Name Making emotions in the voice measurable for market research
LocationRestaurant Imperial, Nuremberg
Speaker Sandra Lades
Details
Date2016-11-17
Time12:00
Name Voice Analysis of Consumers
LocationNelson Müllers Kochschule FOOD & FLAVOUR, Essen
Speaker Sandra Lades
Details
Date2016-04-21
Time12:00
Name Voice Analysis of Consumers
LocationCooking school of Mirko Reeh, Frankfurt
Speaker Sandra Lades
Details
Date2015-10-22
Time12:00
Name Emotions meet pleasure
LocationHensslers Küche, Hamburg
Speaker Sandra Lades
Details
Date2015-04-16
Time12:00
Name Emotions meet pleasure
LocationAndi Schweigers Kochschule, Munich
Speaker Sandra Lades
Details

Creating Value in a prosumer World

Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the power to change established markets – such as through reviews, direct feedback to companies or even by creating their own products and services.

These prosumers are the focus of our series of talks.

Date2018-01-24
Time12:00
Name 4/ The City Needs You Institute - Co-Creating Urban Life
LocationJosephs, Nürnberg
Details
Date2017-11-23
Time17:30
Name 3/ Indiegogo - Bringing ideas to life, crowdfunding learnings from Indiegogo
LocationJospehs, Nürnberg
Details
Date2017-04-27
Time18:00
Name 2/ Startnext - Crowdfunding
LocationJosephs, Nürnberg
Details
Date2016-05-17
Time18:00
Name 1/ Brockhaus - Digitalization and Business Model Innovation
LocationJosephs, Nürnberg
Details