Nürnberg Institut für Marktentscheidungen e.V.
(Nuremberg Institute for Market Decisions - formerly GfK Verein)
Founder and anchor shareholder of GfK SE
In addition to our research work, we are concentrating on our function as anchor shareholder of GfK SE, in which we hold a majority stake.
With our partner KKR, which has international expertise and experience in market research and digitization, we work in an equal partnership to support the development of innovative digital products and secure future growth