Dr. Christine Kittinger-Rosanelli

Managing Editor // NIM Marketing Intelligence Review

Christine has earned her Magister in Business Administration and Doctorate in Marketing at the Leopold-Franzens-University in Innsbruck. After working as Marketing and Quality Manager at a  bank for 7 years she returned to the Marketing Department as Assistant Professor. In 2009 she started her current position as Managing Editor of the NIM Marketing Intelligence Review (formerly GfK Marketing Intelligence Review). She is also lecturer at the Department of Marketing, Branding and Retailing at the Innsbruck University where she has been teaching a broad range of subjects including communication, pricing and digital retailing in undergraduate programs.




Selected Publications

Buder F. and Kittinger-Rosanelli C. (2021) Purpose Beyond Profit: Things That Matter When Millennials Go Job Hunting. NIM Marketing Intelligence Review, Vol.13 (Issue 2), pp. 50-55. https://doi.org/10.2478/nimmir-2021-0017

Wiertz C. and Kittinger-Rosanelli C. (2021) Illuminating the Dark: Exploring the Unintended Consequences of Digital Marketing. NIM Marketing Intelligence Review, Vol.13 (Issue 1), pp. 10-17. https://doi.org/10.2478/nimmir-2021-0002

Gaspar, C.; Dieckmann, A.; Neus, A.; Kittinger-Rosanelli, C. (2021) Voices of the Leaders of Tomorrow: Challenges for human trust in a connected and technology-driven world. Nuremberg Institute for Market Decisions & St. Gallen Symposium

Kittinger-Rosanelli C. (2020) From the Spanish Flu to Corona: Pandemics then and now, in: Corona – What can we learn from the crisis? NIM Research Report, Nuremberg