Dr. Vladimir Manewitsch

Senior Researcher

The main focus of his work lies in empirical consumer research. Currently, his research focuses on experimental, behavioral or causal analytical studies on the topic of "sustainable consumption".

Contact:

vladimir.manewitsch <at> nim.org

Current Research and Research Interests:

• Sustainable consumption
• Eco-Labeling

Recent Projects:

• Do consumers think too linearly? Product labels, cognitive biases und consumption decisions
• Adoption Rates for Contact Tracing App Configurations in Germany
• Machine learning for causal discovery in observational data
• Bayesian Networks and causal graphs for driver analysis
• Marketing-Mix-Modelling with customer panel data (GfK-Brand Simulator)
• Discrete choice models: Evaluation of conjoint designs
• Automatic detection of emotions from facial expressions
• Development and implementation of segmentation approaches

Short CV:

• Nuremberg Institute for Market Decisions, Data Science and Behavioral Science Research
• GfK Verein, Fundamental Research (Focus: Statistiscal methods)
• GfK SE, Data Science
• PhD (Dr. rer. pol.) in Economics at University Erlangen-Nuremberg with focus on multivariate statistics, missing data analysis and causal inference
• Diploma in Economics, University Kiel

Publications:

• Stoltenberg, B., Unfried, M., & Manewitsch, V. (2022). Better Product Labels for Better Consumer Choices. NIM Marketing Intelligence Review, 14(1), 49-53.
• Buder, F., Dieckmann, A., Manewitsch, V., Dietrich, H., Wiertz, C., Banerjee, A., & Ghosh, A. (2020). Adoption rates for contact tracing app configurations in Germany. Nuremberg Institute for Market Decisions.
• Lipovetsky, S., & Manewitsch, V. (2020). Analytical Closed-Form Solution for General Factor with Many Variables. Journal of Modern Applied Statistical Methods, 18(1), 2.
• Kaiser, C.; Schallner, R.; Manewitsch, V. (2019). Revealing Consumer-Brand-Interactions from Social Media Pictures – A Case Study from the Fast-Moving Consumer Goods Industry, Proceedings of the 21st General Online Research Conference, Cologne.