Data science is at the core of digital transformation. From data generation to understanding where to find data, to collection and visualization through modeling, prediction and generating relevance and meaning. With the combination of artificial intelligence techniques and large datasets, a lot of new data sources can be leveraged to better understand needs, choices, preferences and decisions.
In our research group, we are interested in analyzing and developing concepts, methods and tools to understand and help improve (market) decision making processes. 

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