For managers and market research professionals
The NIM MIR offers
>>> a chance to view the very latest in academic marketing research,
>>> accessible, relevant insights from academic marketing research, to further marketing management without having to study long and hard to understand original papers,
>>> insights on how modern marketing research techniques can support marketing management.
Readers of the NIM MIR have their fingers right on the pulse of marketing science.
NIM MIR - at the pulse of marketing research
Further information on the journals concept, its editors and the NIM MIR advisory board can be found on Sciendo's website. On this site you can also share and download individual articles.
An overview of all issues of NIM MIR can be found here.
On issue.com you can also access the individual issues and their flip page PDFs.
