"We can only use knowledge if we understand it."

"Our aim is to generate and distribute knowledge. However, with its own Academy, endowment of a chair, as well as numerous publications, we are also working hard to ensure that this knowledge is also understood", so Prof. Dr. Raimund Wildner, formerly Managing Director of the GfK Verein (since February 2019 Nuremberg Institute for Market Decisions)

Training and continuous professional development for consumer, market and researchers form part of our tasks.

University Programs

One of our tasks is the cooperation with universities and the training in market research. To further these goals, we have launched an international University Cooperation Program.

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