Creating Value in a Prosumer World

TALK SERIES: Creating Value in a Prosumer World

Digital information and communication possibilities have changed consumers, as well as changing their relationships to the providers of products and services. They have evolved from passive users to active contributors. These “prosumers” have the power to change established markets – such as through reviews, direct feedback to companies or even by creating their own products and services.

These prosumers are the focus of our series of talks.

2/ Startnext - Crowdfunding

Markus Sauerhammer is responsible for collaboration at the Startnext crowdfunding platform. Startnext is the largest crowdfunding community for creative and sustainable ideas, projects and start-ups in the German-speaking region ...

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Your contact

Sandra Lades
Nuremberg Institute for Market Decisions