Publications

Vol. 11 / No. 1 / 2019

The Future of Retailing

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores

 

Guest editor
Werner Reinartz, Professor of Marketing and Director, Center for Research in Retailing (IFH), University of Cologne, Germany

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Article overview

Professor Werner Reinartz presents the special issue of the NIM Marketing Intelligence Review "The Future of Retailing"