Responsible Marketing
Vol. 8 No. 1 / 2016
Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and shared value • Branding raw material • Marketing of eco products
Full pdf for download
Get an overview of the issue by browsing through the entire issue.
Browse the issue
The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.
Access single articles