Responsible Marketing

Vol. 8 No. 1 / 2016

Doing well by doing good • Challenging competition with CSR • CSR and the frontline context • Big Pharma and shared value • Branding raw material • Marketing of eco products

Content

Responsible Marketing: Doing Well by Doing Good

Challenging Competition with CSR: Going Beyond the Marketing Mix to Make a Difference

CSR and the Frontline Context: How Social Programs Improve Customer Service

Branding Raw Material to Improve Human Rights: Intel’s Ban on Conflict Minerals

From Corporate Philanthropy to Shared Value: Big Pharma’s New Business Models in Developing Markets

Communicating Eco-Friendly Benefits: Why Accidental Improvements May Be Better Received by Consumers

Interview: Responsible Chocolate

Ethical textile consumption: Only a question of selflessness?

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