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Responsible Marketing



Responsible Marketing

Vol. 8 No. 1 / 2016

Doing well by doing good • Challenging competition with CSR  • CSR and the frontline context • Big Pharma and shared value • Branding raw material • Marketing of eco products

 

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The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

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