Login

Topics Vol. 3 No. 2 / 2011



Topics Vol. 3 No. 2 / 2011

Brand equity • Preference markets • Assortment reduction • Internal branding • Market research • Channel management

Flip-page-pdf

Get an overview of the issue by browsing through the entire issue.

Browse the issue

Single view articles

GfK MIR is published by the DeGruyter publishing house as an open-access journal. On the publisher´s pages you can access, download or share each individual article directly. You can also search for key terms, use additional services or get more information on our journal.

Access single articles