Topics Vol. 3 No. 2 / 2011

Topics Vol. 3 No. 2 / 2011

Brand equity • Preference markets • Assortment reduction • Internal branding • Market research • Channel management


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The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

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