Topics Vol. 5 No. 2 / 2013

Topics Vol. 5 No. 2 / 2013

Product reviews • User generated content and stock performance • Viral products • Branded smartphone apps • Shopping patterns • Customer churn • Key performance indicators


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The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

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