The MIR - Our Marketing Journal


MIR - The Marketing Journal of the Nuremberg Institute for Market Decisions (formerly GfK Verein)

The MARKETING INTELLIGENCE REVIEW (MIR) is an outstanding marketing journal of the Nuremberg Institute for Market Decisions directed at managers and market research professionals who are interested in new insights and methods of marketing research.

Our journal presents academic theory translated for practical use - delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

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MIR use at universities

The articles in our journal are highly topical and easy to read. Read about experiences with GfK MIR in university teaching.

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Your contact

Dr. Christine Kittinger-Rosanelli