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The NIM Marketing Intelligence Review - Our Journal

 

The NIM Marketing Intelligence Review - The Journal of the Nuremberg Institute for Market Decisions (formerly GfK Verein)

The NIM MARKETING INTELLIGENCE REVIEW (NIM MIR) is an outstanding journal of the Nuremberg Institute for Market Decisions directed at managers and market research professionals who are interested in new insights and methods of academic marketing research.

Our journal presents academic research and findings translated for practical use - delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence and decision making.

Professor Dr. Werner Reinartz, Professor of Marketing at the University of Cologne and editor of the issue "The Future of Retailing":

 

--> learn more about the journal's concept

The Future of Retailing

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores

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Your contact

Dr. Christine Kittinger-Rosanelli