The NIM Marketing Intelligence Review - Our Marketing Journal


The NIM Marketing Intelligence Review - The Marketing Journal of the Nuremberg Institute for Market Decisions (formerly GfK Verein)

The NIM MARKETING INTELLIGENCE REVIEW (MIR) is an outstanding marketing journal of the Nuremberg Institute for Market Decisions directed at managers and market research professionals who are interested in new insights and methods of marketing research.

Our journal presents academic theory translated for practical use - delivering marketing knowledge from international top-experts focusing on all aspects of marketing intelligence.

Professor Dr. Werner Reinartz, Professor of Marketing at the University of Cologne and editor of the issue "The Future of Retailing":


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The Future of Retailing

Reinventing the Retailer • Digitalized Interactive Platforms • Loyalty Programs in the Digital Age • Retail Price Differentiation • Big Data for Smart Retailing • New Technologies in Brick and Mortar Stores

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MIR use at universities

The articles in our journal are highly topical and easy to read. Read about experiences with GfK MIR in university teaching.

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Your contact

Dr. Christine Kittinger-Rosanelli