The Connected Consumer

The Connected Consumer

Vol. 9 No. 2 / 2017

Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile Advertising • Social Network Analysis • Big Data • Brand Communication

download full pdf



Get an overview of the issue by browsing through the entire issue.

Browse the issue

Single view articles

The English edition of the NIM Marketing Intelligence Review is also available as an electronic open-access journal at Sciendo, De Gruyter's publishing service provider for academic and professional organizations. On this page you will find the citation information to quote our articles in publications. In addition, this page offers the possibility to search by topic.

Access single articles