The Connected Consumer

Vol. 9 No. 2 / 2017

Augmented Consumers • Word−of−Mouth • Social TV • Product Seeding • Mobile Advertising • Social Network Analysis • Big Data • Brand Communication

Content

Here Comes the Hyper-Connected Augmented Consumer

The Medium Shapes the Message: The Surprising Negative Spin of Close Friends’ Word-of-Mouth

Product Seeding: Word-of-Mouth Effects For and Beyond the Focal Product

Social TV: How Social Media Activity Interacts With TV Advertising

Increasing the Effectiveness of Mobile Advertising by Using Contextual Information

Seeding on Moving Ground: How Understanding Network Instability Can Improve Message Dissemination

Interview: Recreating Intimacy With Connected Consumers

Brand Communication in a Digitalized World

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