Emotions in Marketing

Vol. 6 No. 1 / 2014

Stress • Feelings in Decisions • Divorcing Brands • Passion Brands • Emotional Advertising • BMW interview • EMO Scan

Content

No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic

Stressed Out: How Stress Develops and How to Cope with It

Feels Right … Go Ahead? When to Trust Your Feelings in Judgments and Decisions

Breaking Up is Hard to Do: The Ups and Downs of Divorcing Brands

There’s No Passion; I Need Passion: Why Some Brands Excite Consumers So Much

Do Pleasant Emotional Ads Make Consumers Like Your Brand More?

Interview: Success with pleasure

Writ Large on Your Face: Observing Emotions Using Automatic Facial Analysis

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