Vol. 14 / No. 2 / 2022
MarTech and SalesTech
Automation • Data Management • Integration Services • Platforms • AI Experiences • Hybrid Marketing • Hybrid Services • Robots • Metaverse
In this issue, we explore the opportunities and challenges of MarTech and SalesTech and discuss how to prepare our organizations for embracing such technologies. What is the impact of privacy regulation? Will technologies enable employees and suppliers to cooperate effectively – at the office, from home and even in the metaverse? How should organizations set up teams in those hybrid worlds, and can AI and robots support human members? Should organizations address consumers’ fears of being exploited and misunderstood by technologies?
Bernd Skiera, Chair of Electronic Commerce, Faculty of Business and Economics, Goethe University, Frankfurt, Germany