Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2003 - Challenges of Europe - English Download PDF
2017 - A Long Lifespan, but Not for All Berlin-Institut Download PDF
2015 - Are dual-frame surveys necessary in market research? - English Download PDF
2019 - How smart are smart speakers? Claudia Gaspar, Anja Dieckmann Download PDF
2016 - Lifeworlds in Europe Download PDF
2018 - Digital Transformation GfK Verein, GfK & iSCM Download PDF
2017 - Challenges of Nations - English Download PDF
2016 - Trust in Professions - Englisch Download PDF
2015 - Global Trust Report - English Download PDF
2016 - Marketing Challenges - English Download PDF