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Studies

Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2016 - Marketing Challenges - English Download PDF
2016 Global Perspectives Barometer ENG Download PDF
2014 - Trust in Professions - English Download PDF
2013 Global Green Index - English Further Studies Download PDF
2016 - Mobile Communication Download PDF
2016 - Trust in Professions - Englisch Download PDF
2017 - A Long Lifespan, but Not for All Berlin-Institut Download PDF
2012 - Challenges of Europe - English Birgit Müller, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
2013 - Challenges of Europe - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
Challenges of Europe 2009 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members