Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.
Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.
| 2019 - How smart are smart speakers? | Claudia Gaspar, Anja Dieckmann | Download PDF | ||
| 2017 - Marketing Challenges - English | Dr. Timm Wagner, Susanne Siegert, Claudia Gaspar | Download PDF | ||
| 2014 GfK Consumption Trend Sensor - English | Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank | GfK Consumption Trend Sensor | Download PDF | |
| Energy Efficiency Label - English | GfK Retail and Technology | Climate Change | Download PDFOnly for members | |
| 2018 - Digital Transformation | GfK Verein, GfK & iSCM | Download PDF | ||
| Comparison of New Conjoint Methodes 2009 - English | Holger Dietrich, Christian Neuerburg, Neli Dilkova and Nina Meinel | Further Studies | Download PDFOnly for members | |
| 2021 Report Voices of Leaders of Tomorrow | NIM and St. Gallen Symposium | Further Studies | Download PDF | |
| 2019 Report Voices of the Leaders of Tomorrow | NIM and St. Gallen Symposium | Further Studies | Download PDF | |
| 2020 Report Voices of Leaders of Tomorrow eng | NIM and St. Gallen Symposium | Further Studies | Download PDF | |
| GfK Consumption Trend Sensor 2004 - English | Prof. Dr. Günter Wiswede, Matthias Gabriel, Claus Dethloff | GfK Consumption Trend Sensor | Download PDFOnly for members |