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Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2019 Report Voices of the Leaders of Tomorrow NIM and St. Gallen Symposium Further Studies Download PDF
Comparison of New Conjoint Methodes 2009 - English Holger Dietrich, Christian Neuerburg, Neli Dilkova and Nina Meinel Further Studies Download PDFOnly for members
2018 - Digital Transformation GfK Verein, GfK & iSCM Download PDF
Energy Efficiency Label - English GfK Retail and Technology Climate Change Download PDFOnly for members
2014 GfK Consumption Trend Sensor - English Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank GfK Consumption Trend Sensor Download PDF
2017 - Marketing Challenges - English Dr. Timm Wagner, Susanne Siegert, Claudia Gaspar Download PDF
2019 - How smart are smart speakers? Claudia Gaspar, Anja Dieckmann Download PDF
2020 Decision-Making Challenges im Marketing Claudia Gaspar Further Studies Download PDF
Ageing Consumers Claudia Gaspar Generation 50+ Download PDFOnly for members
2012 - Social Networks Marketing - English Carolin Kaiser Further Studies Download PDF