Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2013 - Challenges of Europe - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
2013 Global Green Index - English Further Studies Download PDF
2014 - Trust in Professions - English Download PDF
2014 Five Lions Poised to Leap? Download PDF
2014 Challenges of Nations - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDF
2014 GfK Consumption Trend Sensor - English Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank GfK Consumption Trend Sensor Download PDF
2014 Asia’s Second Leap Forwards - English Ruth Müller, Theresa Damm, Reiner Klingholz Further Studies Download PDF
2014 Mobile Communication in Europe - English Birgit Müller, Ronald Frank Further Studies Download PDF
2015 - Investmentbarometer 2014-2015 Download PDF
2015 - Are dual-frame surveys necessary in market research? - English Download PDF