Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.
Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.
|2012 - Challenges of Europe - English||Birgit Müller, Bettina Arneth, Ronald Frank||Challenges of Europe||Download PDF|
|2011 - GfK Global Trust Report - English||Birgit Müller, Rolf Bürkl, Ronald Frank||Further Studies||Download PDF|
|2010 - GfK Consumption Trend Sensor - English||Ronald Frank||GfK Consumption Trend Sensor||Download PDF|
|Comparison of New Conjoint Methodes 2009 - English||Holger Dietrich, Christian Neuerburg, Neli Dilkova and Nina Meinel||Further Studies||Download PDFOnly for members|
|Ageing Consumers||Claudia Gaspar||Generation 50+||Download PDFOnly for members|
|Challenges of Europe 2009 - English||Birgit Müller, Elke Nagel, Ronald Frank||Challenges of Europe||Download PDFOnly for members|
|Energy Efficiency Label - English||GfK Retail and Technology||Climate Change||Download PDFOnly for members|
|GfK Consumption Trend Sensor 2008 - English||Ronald Frank||GfK Consumption Trend Sensor||Download PDFOnly for members|
|Changing values: the global picture - English||Ronald Frank||Further Studies||Download PDFOnly for members|
|2007 - European Consumer Study II - English||Ronald Frank||European Consumer Study||Download PDFOnly for members|