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Studies

Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2016 - Mobile Communication Download PDF
2016 - Challenges of Nations - English Ronald Frank Download PDF
2017 Global Perspectives Barometer Report Download PDF
2014 - Trust in Professions - English Download PDF
2018 - Challenges of Nations - English Ronald Frank, Rolf Bürkl, Birgit Müller Download PDF
2016 - The Future of Distribution - English Download PDF
2013 - Challenges of Europe - English Birgit Müller, Elke Nagel, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
Challenges of Europe 2009 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members
2012 - Challenges of Europe - English Birgit Müller, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
2014 Challenges of Nations - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDF