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Studies

Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2015 - Challenges of Nations - English Ronald Frank Download PDF
2015 - Global Trust Report - English Download PDF
2015 - Investmentbarometer 2014-2015 Download PDF
2015 Global Perspectives Barometer Report Download PDF
2016 - America – The Rise to Prosperity and Missed Opportunities - English Ronald Frank Download PDF
2016 - Challenges of Nations - English Ronald Frank Download PDF
2016 - Consumption Trendsensor 2016 - English Ronald Frank GfK Consumption Trend Sensor Download PDF
2016 - Generation Y and Mobility - English Download PDF
2016 - Lifeworlds in Europe Download PDF
2016 - Marketing Challenges - English Download PDF