Studies

Overview Studies

In this list you find our studies for download.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

Former Studies

Voices of the Leaders of Tomorrow

For the "Voices of the Leaders of Tomorrow” study, top talents from many countries are surveyed every year.

Decision-Making Challenges in Marketing

With the study "Decision-Making Challenges in Marketing" we are taking an important step towards researching the market decisions of marketing managers.