Studies

Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Overview Studies

In this list you find our studies for download.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

Former Studies

Voices of the Leaders of Tomorrow

For the "Voices of the Leaders of Tomorrow” study, top talents from many countries are surveyed every year.

Decision-Making Challenges in Marketing

With the study "Decision-Making Challenges in Marketing" we are taking an important step towards researching the market decisions of marketing managers.

Title	Author	Entry date	Rubrik	Downloadtype
2014 Challenges of Nations - English	Birgit Müller, Elke Nagel, Ronald Frank	2014-07	Challenges of Europe	Download PDF
Challenges of Europe 2009 - English	Birgit Müller, Elke Nagel, Ronald Frank	2009-07	Challenges of Europe	Download PDFOnly for membersOnly for members Only for members This study report can only be downloaded by Nuremberg Institute for Market Decisions members. Login Membership
2013 - Global Trust Report - English	Birgit Müller, Rolf Bürkl, Ronald Frank	2013-02	Further Studies	Download PDF
2011 - GfK Global Trust Report - English	Birgit Müller, Rolf Bürkl, Ronald Frank	2012-01	Further Studies	Download PDF
2014 Mobile Communication in Europe - English	Birgit Müller, Ronald Frank	2014-10	Further Studies	Download PDF
2018 - Trust in Professions - Englisch	Birgit Müller, Susanne Siegert, Rolf Bürkl, Ronald Frank	2018-11		Download PDF
2017 - Global Trust Report - English	Birgit Müller, Susanne Siegert, Ronald Frank	2017-03		Download PDF
2012 - Social Networks Marketing - English	Carolin Kaiser	2012-10	Further Studies	Download PDF
2020 Decision-Making Challenges im Marketing	Claudia Gaspar	2020-07	Further Studies	Download PDF
Ageing Consumers	Claudia Gaspar	2009-07	Generation 50+	Download PDFOnly for membersOnly for members Only for members This study report can only be downloaded by Nuremberg Institute for Market Decisions members. Login Membership