Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2004 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
2010 - GfK Consumption Trend Sensor - English Ronald Frank GfK Consumption Trend Sensor Download PDF
GfK Consumption Trend Sensor 2006 - English Ronald Frank GfK Consumption Trend Sensor Download PDFOnly for members
2013 Planned car purchasing - English Ronald Frank Further Studies Download PDF
2018 - Mobile Communications - English Ronald Frank, Birgit Müller Download PDF
2018 - Challenges of Nations - English Ronald Frank, Rolf Bürkl, Birgit Müller Download PDF
2014 Asia’s Second Leap Forwards - English Ruth Müller, Theresa Damm, Reiner Klingholz Further Studies Download PDF