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Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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Challenges of Europe 2009 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members
2011 - GfK Global Trust Report - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDF
2013 - Global Trust Report - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDF
2014 Mobile Communication in Europe - English Birgit Müller, Ronald Frank Further Studies Download PDF
2018 - Trust in Professions - Englisch Birgit Müller, Susanne Siegert, Rolf Bürkl, Ronald Frank Download PDF
2017 - Global Trust Report - English Birgit Müller, Susanne Siegert, Ronald Frank Download PDF
2012 - Social Networks Marketing - English Carolin Kaiser Further Studies Download PDF
2020 Decision-Making Challenges im Marketing Claudia Gaspar Further Studies Download PDF
Ageing Consumers Claudia Gaspar Generation 50+ Download PDFOnly for members
2019 - How smart are smart speakers? Claudia Gaspar, Anja Dieckmann Download PDF