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Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2017 - Marketing Challenges - English Dr. Timm Wagner, Susanne Siegert, Claudia Gaspar Download PDF
2014 GfK Consumption Trend Sensor - English Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank GfK Consumption Trend Sensor Download PDF
Energy Efficiency Label - English GfK Retail and Technology Climate Change Download PDFOnly for members
2018 - Digital Transformation GfK Verein, GfK & iSCM Download PDF
Comparison of New Conjoint Methodes 2009 - English Holger Dietrich, Christian Neuerburg, Neli Dilkova and Nina Meinel Further Studies Download PDFOnly for members
2020 Report Voices of Leaders of Tomorrow eng NIM and St. Gallen Symposium Further Studies Download PDF
2021 Report Voices of Leaders of Tomorrow NIM and St. Gallen Symposium Further Studies Download PDF
2019 Report Voices of the Leaders of Tomorrow NIM and St. Gallen Symposium Further Studies Download PDF
GfK Consumption Trend Sensor 2004 - English Prof. Dr. Günter Wiswede, Matthias Gabriel, Claus Dethloff GfK Consumption Trend Sensor Download PDFOnly for members
2005 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members