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Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2007 - European Consumer Study I - English Ronald Frank European Consumer Study Download PDFOnly for members
2005 - European Consumer Study I - English Ronald Frank European Consumer Study Download PDFOnly for members
2007 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
2005 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
2004 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members
Ageing Consumers Claudia Gaspar Generation 50+ Download PDFOnly for members
GfK Consumption Trend Sensor 2006 - English Ronald Frank GfK Consumption Trend Sensor Download PDFOnly for members
2016 - Consumption Trendsensor 2016 - English Ronald Frank GfK Consumption Trend Sensor Download PDF
2010 - GfK Consumption Trend Sensor - English Ronald Frank GfK Consumption Trend Sensor Download PDF
2014 GfK Consumption Trend Sensor - English Elke Nagel, Susanne Siegbert, Birgit Müller, Ronald Frank GfK Consumption Trend Sensor Download PDF