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Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2012 - Challenges of Europe - English Birgit Müller, Bettina Arneth, Ronald Frank Challenges of Europe Download PDF
2011 - GfK Global Trust Report - English Birgit Müller, Rolf Bürkl, Ronald Frank Further Studies Download PDF
2010 - GfK Consumption Trend Sensor - English Ronald Frank GfK Consumption Trend Sensor Download PDF
Comparison of New Conjoint Methodes 2009 - English Holger Dietrich, Christian Neuerburg, Neli Dilkova and Nina Meinel Further Studies Download PDFOnly for members
Ageing Consumers Claudia Gaspar Generation 50+ Download PDFOnly for members
Challenges of Europe 2009 - English Birgit Müller, Elke Nagel, Ronald Frank Challenges of Europe Download PDFOnly for members
Energy Efficiency Label - English GfK Retail and Technology Climate Change Download PDFOnly for members
GfK Consumption Trend Sensor 2008 - English Ronald Frank GfK Consumption Trend Sensor Download PDFOnly for members
Changing values: the global picture - English Ronald Frank Further Studies Download PDFOnly for members
2007 - European Consumer Study II - English Ronald Frank European Consumer Study Download PDFOnly for members