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Studies

Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2016 - Marketing Challenges - English Download PDF
2016 - Generation Y and Mobility - English Download PDF
2017 - Global Trust Report - English Birgit Müller, Susanne Siegert, Ronald Frank Download PDF
2017 Global Perspectives Barometer Report Download PDF
2017 - A Long Lifespan, but Not for All Berlin-Institut Download PDF
2017 - Challenges of Nations - English Download PDF
2017 - Marketing Challenges - English Dr. Timm Wagner, Susanne Siegert, Claudia Gaspar Download PDF
2018 - Digital Transformation GfK Verein, GfK & iSCM Download PDF
2018 - Mobile Communications - English Ronald Frank, Birgit Müller Download PDF
2018 - Trust in Professions - Englisch Birgit Müller, Susanne Siegert, Rolf Bürkl, Ronald Frank Download PDF