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Studies

Our Studies

Our studies help to better understand decisions made by consumers, marketing and product managers. They create knowledge of trends and decisions in the areas of consumers, management and markets.

Please note: Our members are the first to get exclusive access to our new studies - after six months studies become available to the public.

Study: How smart are smart speakers?

How digital roommates are changing our lives

Through voice interaction, smart speakers change the way we find, analyze, evaluate and then decide on products and services available on the Internet. Smart speaker create a new "gatekeeper" between consumers, retailers and manufacturers, with...

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2018 - Challenges of Nations - English Ronald Frank, Rolf Bürkl, Birgit Müller Download PDF
2019 Report Voices of the Leaders of Tomorrow NIM and St. Gallen Symposium Further Studies Download PDF
2019 - How smart are smart speakers? Claudia Gaspar, Anja Dieckmann Download PDF
2020 Report Voices of Leaders of Tomorrow eng NIM and St. Gallen Symposium Further Studies Download PDF
2020 Decision-Making Challenges im Marketing Claudia Gaspar Further Studies Download PDF
2021 Report Voices of Leaders of Tomorrow NIM and St. Gallen Symposium Further Studies Download PDF