Market Decision Labs

NIM Market Decision Lab Network

Traditionally, empirical economic research investigated the behavior and decisions of market participants using “naturally occurring” or especially collected survey data. However, this often has the disadvantage that the effects of different influencing factors on the observed behavior are mixed up and difficult to separate. Furthermore, survey data rather often are biased because stated and real behavior are not necessarily identical. Experimental research attempts to solve these problems. In experiments, test subjects are placed in strictly controlled situations, where their decision is observed in order to carefully examine causal relationships and their level of impact.

In order to control the environment in such experiments as best as possible, they are conducted in laboratory experiments. These labs are usually equipped with isolated computer workstations where the test subjects have to make their decisions. A network of computer workstations and special software also enable interaction between the participants.

Today, lab experiments are well established and a widely used method in many scientific disciplines. Especially those disciplines, which could be subsumed under the term Behavioral Science, often draw on behavioral and decision experiments in labs.

The NIM Market Decision Lab Network is a network consisting of three experimental laboratories: a mobile experimental lab in Nuremberg and the labs abroad, which are jointly established with the University of Pretoria, and the Business School of the Central University of Finance and Economics (CUFE) in Beijing.

Some impressions from our Decision Labs:

Research Topics and Projects

The research of the NIM Market Decision Lab Network focuses on the decision processes of market participants on both sides the consumption as well as the production side.

Read more

Market Decision Lab Pretoria

In Africa our education programs are currently focused on emerging markets. The objective is to support local capacity-building, and ensure that students are exposed market research theory, methods and practical project experience.

Read more

Market Decision Lab Beijing

Our Cooperation with CUFE

In June 2014, the GfK Verein (today: Nuremberg Institute for Market Decisions) signed a cooperation agreement with the Business School of the Central University of Finance and Economics (CUFE) to train market researchers in China. Prof. WANG Ruihua, PhD, CPA, Dean...

Read more

Your contact

Dr. Matthias Unfried