Market Decision Lab Beijing
Our Cooperation with CUFE
In June 2014, the GfK Verein (today: Nuremberg Institute for Market Decisions) signed a cooperation agreement with the Business School of the Central University of Finance and Economics (CUFE) to train market researchers in China. Prof. WANG Ruihua, PhD, CPA, Dean of the CUFE Business School and Prof. Dr. Raimund WILDNER (then Managing Director and Vice President of the GfK Verein) met to sign the agreement. Since then, the Nuremberg Institute for Market Decisions (NIM) has been working successfully with the Business School of the Central University of Finance and Economics in Beijing - with the focus on bringing science and practice together.
A two-week Summer School on "Strategic Foresight and Decision-Making in International Markets" is offered. The Summer School, which has become firmly established over the years, teaches theoretical concepts and research methods as well as practical content. In addition to the contents of classical decision theory, game theory and management theory, students can also further expand their knowledge in statistics and data science as well as innovation management.
In addition, a market decision lab has been established at the Central University of Finance and Economics, where students can further deepen their knowledge and conduct experimental research. In line with NIM's mission, this lab investigates what influences the decision-making behavior of consumers and market players and how people can be supported in their decision-making processes.