Market Decision Lab Pretoria

Our aim is to support local education and give students the opportunity to explore theory, methods and practical project experience in market research. Above all, the focus is on teaching research methods such as experimental economics or data science.

Our cooperation with the Department of Marketing and Communication Management at the University of Pretoria currently offers workshops and PhD seminars on experimental economic research, decision theory and behavioral science.

In addition to training, the cooperation also aims on joint research projects in the field of Behavioral Science and Decision Making.
To this end, we established one of our market decision labs at the University of Pretoria.

Cooperation Partner:
University of Pretoria, South Africa

Homepage: University of Pretoria
Faculty of Economics and Management Sciences, Department of Marketing Management


Dr. Matthias Unfried