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Digital Nudges for Sustainable Online Shopping
This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions
Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
How does Acute Technostress Influence our Decision Making Behavior
Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
Past over Future?
What factors influence the decision to innovate the business model and are there any systematic biases?
The Value of Strategic Foresight
What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
Debiasing Decision-Making in Marketing Management
In contrast to the traditional model of Homo economicus, humans are not rational value optimizers when making decisions. In this respect,...
By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected
Causality in Business-Analytics and Mental Models
The question of whether a correlation identified in data is spurious or based on a causal relationship – and if so, in which direction – is...
Quantum Probability and Decisions
As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.