Projects Overview

Digital Nudges for Sustainable Online Shopping

This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.

Value Contribution of Strategic Foresight Methods for Market-Related Corporate Decisions

Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...

How does Acute Technostress Influence our Decision Making Behavior

Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...

Past over Future?

What factors influence the decision to innovate the business model and are there any systematic biases?

The Value of Strategic Foresight

What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …

Debiasing Decision-Making in Marketing Management

In contrast to the traditional model of Homo economicus, humans are not rational value optimizers when making decisions. In this respect,...

Trend Radar

By using new insights and algorithms in natural language processing and machine learning, we will summarize trends from over 100 selected

Causality in Business-Analytics and Mental Models

The question of whether a correlation identified in data is spurious or based on a causal relationship – and if so, in which direction ­– is...

Quantum Probability and Decisions

As part of our evaluation research, we test quantum probability using a benchmark data set to predict decisions.