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Many companies seek to take over more responsibility for their supply chain and their raw materials. Intel was one of the first companies …
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Certain strategies can help minimize the gap between consumers’ willingness to purchase items and their moral standards in respect to fai...
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Doing good does not necessarily imply doing well for a company. Ironically, in the case of green products it can even be quite the contrary.
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Leading companies succeed in creating social value at the same time as generating economic returns...
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CSR activities such as charitable giving, environmental programs and ethical practices can motivate frontline employees. One of the key …
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Social initiatives that make a difference for the consumers are able to win consumers’ hearts and build close and lasting relationships.
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Business value and social or environmental values can go hand in hand. If companies not only create socio-environmental value by caring …
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