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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
How much is the (labelled) pig?
Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
Consumer Perception of Brand Purpose and the Effect on Brand Success
While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
Do Consumers Think too Linearly?
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...