Research
Projects Overview
You can filter the research projects by topic, contact person and year.
Sustainability
2024
Consumer Perception and Acceptance of Novel Food Technologies for More Sustainable Consumption
In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation
2023
Sustainable brands, sustainable purchases?
Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
Maybe Compensations
Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
How much is the (labelled) pig?
Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
2022
DontWasteMeNow
In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
Consumer Perception of Brand Purpose and the Effect on Brand Success
While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
2021
Do Consumers Think too Linearly?
Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...