You can filter the research projects by topic, contact person and year.
A conversation with Fabian Buder, Head of Future & Trends at NIM, about generative AI and the prospects of the metaverse for brands.
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We talked with Zack Kass, AI futurist and former Head of Go-To-Market at OpenAI, about the big questions of our time.
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How accepted are social robots in the context of tourist
information?
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A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.
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Science journalist Ranga Yogeshwar's grandson's birth in 2020 made him reflect on how tech developments shape our future and responsibility.
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Can AI really simulate real people in surveys, and can it also provide reliable insights?
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A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
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With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
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A new generation of leaders fosters sustainable practices and greater transparency – Environmental commitment beyond "business as usual".
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Frustrating purchases waste resources and harm the environment. How can we take the right steps to avoid buying the wrong items?
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How can marketing support and encourage environmentally conscious choices among consumers?
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Have we seen the end of “all-natural”? Is the advertising climate too hostile for the term “environmentally friendly”? We take a closer look
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Greenhushing has not received as much attention as greenwashing. However, it too can have harmful effects for both consumers and companies.
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This interview with Fairphone founder Bas van Abel explores its humble beginnings and ambitious mission to transform the global marketplace.
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Having to face greenwashing accusations has become a widespread apprehension in marketing today.
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