Projects Overview

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Other Publications

2022-10

We are developing instruments to measure the perceived company or brand purpose.

Other Publications

2011-01

For organic food suppliers, marketing issues are gaining importance in the face of increasing competitive pressure in the organic market ...

Other Publications

2011-01

This paper addresses the question of the psychographic and socio-demographic factors influencing purchasing behavior among...

Other Publications

2009-01

Using purchase data from household panels, this paper analyzes consumption patterns for different groups of consumers over a four-year...

Other Publications

2009-01

Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...