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We developed an evaluation metric for automatically generated descriptions of consumer-brand-interactions in social media images.
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Nuremberg, April 01, 2019 - On December 10, 2018, the extraordinary general assembly of the GfK Verein decided with 84.05 percent of the...
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Analytical solution for one-dimensional factor analysis to support theoretical considerations in modelling of latent constructs in marketing
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Social media pictures contain lots of information about consumer-brand-interactions. How can they be recognized and characterized ...
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To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiserare developing ...
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We empirically investigate the facial action unit configurations that are used by actors to convey specific emotions.
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Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
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What is the impact of confusion on performance and quality in decision-making?
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