Research Projects

Anthropomorphic Conversational Agents for Rational and Emotional Decisions

Wie interagieren Menschen mit sogenannten Conversational Agents wenn diese menschlicher Eigenschaften aufweisen? How do humans interact with so called Conversational Agents when they show human characteristics?

Trust in AI-based Decision Support Systems

What influences the Trust in AI-based Decision Support Systems?

Product Labels and Linear Thinking in a World with Asymmetric Information

How does the design of product labels influence the willingness to buy or pay? A study with the German animal husbandry label.

Artifical Voices in Human Choices

The increasing use of voice user interfaces will lead to a number of changes in consumer decision-making behavior.

The Value of Strategic Foresight

What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that doesn't?

Trend Radar

The early recognition and assessment of trends is an important factor in understanding the right research questions and changes in markets.

Social Preferences in Human-Computer-Interactions

In this project, we investigate how social norms change when indivduals interact with intelligent systems instead of humans.

Debiasing Decision-making in Marketing Management

In this project, we identify the most important decision biases for corporate decision makers and develop strategies to reduce or prevent these biases.

Quantum Probability & Decisions

As part of our evaluation research, we test Quantum Probability using a benchmark data set to predict decisions.

Causality in Business Analytics & Mental Models

The question of whether a correlation identified in data is spurious or based on a causal relationship.

Digital Future Workshops

The workshop and interview series "Digital Future Workshops" was launched in 2016. Participants were external experts from important digital fields of knowledge.

Mobile Detection of Visual Brand Touchpoints

To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser develop a cost-effective prototype for mobile logo detection in this deep learning, computer vision project.

What the Voice Reveals: Emotions and Sharing of Experiences

Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.

Testing Methods for Real-time Emotion Measurement

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?

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