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Research Projects

NOBODY SEARCHES DATA FOR THE SAKE OF DATA - it's always about BETTER DECISIONS.

O U R   R E S E A R C H   P R O J E C T S

The focus of our research projects is on market decisions by consumers and companies. This is and has always been the core and added value of market research.

 

Trend Radar

The early recognition and assessment of trends is an important factor in understanding the right research questions and changes in markets.

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Digital Future Workshops

The workshop and interview series "Digital Future Workshops" was launched in 2016. Participants were external experts from important digital fields of knowledge.

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Mobile Detection of Visual Brand Touchpoints

To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser develop a cost-effective prototype for mobile logo detection in this deep learning, computer vision project.

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