The focus of our research projects is on market decisions by consumers and companies.This is and has always been the core and added value of market research.
NOBODY SEARCHES DATA FOR THE SAKE OF DATA - it's always about BETTER DECISIONS.
The increasing use of voice user interfaces will lead to a number of changes in consumer decision-making behavior.
The workshop and interview series "Digital Future Workshops" was launched in 2016. Participants were external experts from important digital fields of knowledge.
The early recognition and assessment of trends is an important factor in understanding the right research questions and changes in markets.
Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.
To avoid wrong decisions, people in preparation often look for as much reliable information as possible.
The question of whether a correlation identified in data is spurious or based on a causal relationship.
As part of our evaluation research, we test Quantum Probability using a benchmark data set to predict decisions.
How does the usage of English by individuals from different cultures and nationalities influence creativity in negotiation?
How does the design of animal welfare labels influence the willingness to buy or pay?
In this project, we investigate how social norms change when indivduals interact with intelligent systems instead of humans.
To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser develop a cost-effective prototype for mobile logo detection in this deep learning, computer vision project.