Research Projects

Trend Radar

The early recognition and assessment of trends is an important factor in understanding the right research questions and changes in markets.

Digital Future Workshops

The workshop and interview series "Digital Future Workshops" was launched in 2016. Participants are external experts from important digital fields of knowledge.

Emotional Arousal: A Study with Film Trailers

Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.

Confusion during Decision Making

To avoid wrong decisions, people in preparation often look for as much reliable information as possible.

Causality in Business Analytics & Mental Models

The question of whether a correlation identified in data is spurious or based on a causal relationship.

Voice User Interfaces & Purchase Decisions

The increasing use of voice user interfaces will lead to a number of changes in consumer decision-making behavior.

Quantum Probability & Decisions

As part of our evaluation research, we test Quantum Probability using a benchmark data set to predict decisions.