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Digital Future Workshops

Digital Future Workshops

The workshop and interview series "Digital Future Workshops" was launched in 2016. Participants are external experts from important digital fields of knowledge including machine learning, data visualization, cyber security, marketing, start-ups and digital platform economics. For the Digital Future Workshops, these experts gather signals and trends that may influence decision-making in markets. The goal is to recognize developments early and interpret them correctly in order to develop alternative future scenarios and recognize strategic challenges. Together with other participants, especially from the market insights industry, we discuss these possible trends, changes and challenges for decision making in markets and companies and develop approaches for strategic options for action. The results of the Digital Future Workshops provide valuable insights into new developments in the area of market decisions. They help us setup our research agenda and are an important source of knowledge for our role as shareholders.