Voice User Interfaces & Purchase Decisions

Influence of Voice User Interfaces on Consumer Purchase Decisions

The increasing use of voice user interfaces will lead to a number of changes in consumer decision-making behavior, such as less control over the creation of a shopping short list. Also, the communication and information search before the purchase decision will change. Therefore, in this research project we first examine how peripheral information in the voice tone of voice user interfaces can affect the reactions and decisions of consumers (and, in the future, managers). This means that we investigate, for example, whether a neutral voice could lead to a rational decision and a positive voice to an emotional decision.