Research Topics

We do research to understand how to make better decisions.

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Markets with a Purpose Beyond Profit

In the face of many new challenges, more and more stakeholders are articulating the need for companies and their brands to have a positive impact on society and the environment. But how do markets function with a "Purpose beyond Profit"?

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Emotions, Affect and Decision-Making

In today's sensory overload, emotions act as indicators of personal relevance. So the growing interest in the topic of emotions is not surprising. For companies, it is important to know with which emotions consumers react to advertising or products.

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