Research Topics

Human Decision-Making in a World of Smart Machines

Whether visible or invisible in the background, smart machines are taking on more and more tasks and thus also gaining influence. How does interaction with smart machines affect decisions and their quality?

Decision Quality in a World of Boundless Information

In the last decade, the available information about markets and products has multiplied. This can help to make better decisions, but also carries the risk of systematic wrong decisions.

Digital Brand Touch Points and Consumption Behavior

Whether on social media, in VR or via smart glasses - touch points with brands are increasingly taking place digitally. How does this change brand touch points and how does it influence brand perception and consumer behavior?

Markets with a Purpose Beyond Profit

In the face of many new challenges, more and more stakeholders are articulating the need for companies and their brands to have a positive impact on society and the environment. But how do markets function with a "Purpose beyond Profit"?

Emotions, Affect and Decision-Making

In today's sensory overload, emotions act as indicators of personal relevance. So the growing interest in the topic of emotions is not surprising. For companies, it is important to know with which emotions consumers react to advertising or products.

Login

Research Topics

We do research to understand how to make better decisions.

O U R R E S E A R C H T O P I C S

Human Decision-Making in a World of Smart Machines

Decision Quality in a World of Boundless Information

Digital Brand Touch Points and Consumption Behavior

Markets with a Purpose Beyond Profit

Emotions, Affect and Decision-Making