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New User Interfaces

New User Interfaces: How do New Ways of Interacting with Technology Affect Decision Making?

“When designers replaced the command line interface with the graphical user interface, billions of people who are not programmers could make use of computer technology.” Howard Rheingold

The user interface (UI) is the link between humans and technology. It determines how people interact and communicate with technology. When graphical UIs had only just become the standard for interacting with machines, people already dreamed of being able to speak with computers like HAL 9000 in Stanley Kubrick’s masterpiece, “2001: A Space Odyssey,” or to interact with gestures in augmented reality (AR) like Tom Cruise in “Minority Report.”

The breakneck speed of technological development is now opening up possibilities that were long science fiction. These include voice-controlled user interfaces based on natural speech as well as the enormous possibilities presented by virtual and augmented reality for interaction with machines and information. These new interfaces change how people perceive machines, how they interact with information, and ultimately, which decisions they make and how.

At NIM, we observe the latest developments in interface design and analyze how these influence decision-making processes in the market.

  • How can new interactive interfaces make using data in decision-making processes more efficient? Which possible applications exist for new interactive data analysis methods?
  • Can new interface designs minimize decision distortions or errors and lead to better decisions?
  • How does voice search change the way people perceive information? How do automated dialogue systems that are supported by artificial intelligence (AI) (known as conversational AI systems) influence consumers’ purchasing decisions?
  • You can find articles on this topic to download on this page.

Our research projects: